0 Coke Chase 2013: Coca-Cola Advertisement is Considered Racist

Group of Arab-American citizens calling themselves the Committee of Arab-American Anti-Discrimination (ADC) has strongly criticized Coca-Cola superbowl ad, as it is considered discriminatory and racist. This group requires advertising soda was replaced before the air on CBS on Sunday tomorrow and viewed more than 100 million Americans.

In the advertising piece entitled "Coke Chase 2013", the group described some of the Las Vegas entertainer girls, cowboys, robbers and Arab traveler competing to be able to get a large bottle of Coca-Cola in the desert.

If another group using a motor vehicle or a horse to be able to get the drink, the Arab traveler is illustrated exciting camel to compete for Coca-Cola. At the next race fast, look no Arabs in the competition far behind.

At the end of the ad, and viewers were asked to vote online for who deserves to get a bottle of Coca-Cola is. The scene is considered racist and discriminatory.

"Why do the Arabs always portrayed as a wealthy oil tycoon, a terrorist or a belly dancer?" Anti Discrimination Committee President protest Arab-American, Warren David, told Reuters on Thursday, January 31, 2013.

Director of Legal and Policy Committee of the American-Arab Anti Discrimination, Abed Ayoub, too, questioned the message is trying to be delivered by Coca-Cola through the ad.

"In the Arab traveler to enter characters into the game, it was obvious that the Arabs are considered to have different standards with other characters in the ad," said Ayoub.

Ayoub hopes to meet with company representatives sodas and CBS television on Thursday for dialogue. "I want to know why this happens and how to fix it before it aired on Sunday tomorrow," he said.

He warned that it could harm business advertising Coca-Cola with the Arab community. "They should have a better understanding and respect for their customers, so it has a better understanding of the market," said Ayoub.

A spokeswoman for Coca-Cola, Lauren Thompson denied the ads contain elements of discrimination and racism. According to him, the character in the ad describes consumers who come from various backgrounds.

"Coca-Cola is a brand inclusive consumed by various groups. We illustrate the importance of such pleasure and refreshment, happiness, inspiration and optimism in all the promotion we do," he said giving information via email.



Source: http://news.viva.co.id